Be the name locals remember
when they need you.
10,000+ Maryland and DC locals trust this newsletter to plan their weekend. Show up here and you're the name they remember when life calls for more than a fun night out.
Built for locals, by a local.
I started @ItsSummersSomewhere to share the local things worth doing, and it grew to over 365,000 followers. That grew into something bigger: a local media company. We do social, a weekly newsletter with 10,000+ subscribers, website blogs and guides, and now I'm moving our community offline and into real life with Somewhere With Locals meetups.
Social media is great for sharing where you've already been. People needed a better way to find what's coming up next, and a way to actually meet each other. That's why It's Somewhere Local exists.
My mission: help locals spend less time searching and more time enjoying everything our area has to offer. For businesses, my goal is just as simple: connect you with the people already looking for what you provide.
Not just scrolling. Actively deciding
where to go this weekend.
Intentional readers
Subscribers opt in and open on purpose. At a 46.6% open rate and 3.3% click rate, nearly 1 in 2 people open every issue and readers actually click through to take action.
Hyper-local reach
More than 9 in 10 subscribers live in Maryland or DC, so very few impressions are wasted on people who can't walk through your door.
Looking for what you offer
94% of subscribers say they want adult things to do and 86% want restaurants and food. They open the newsletter to decide where to go this week.
Our readers don't just scroll. They show up.
Through Somewhere With Locals, we bring our community together offline. We've done volunteer work together, hosted dinners and put on activities where locals meet each other for real. Brands can sponsor, host or showcase at these events and meet locals face to face.
Who you'll be in front of.
Straight from our reader survey of 1,000+ local subscribers.
Where they live
We provide the fun. You add the value.
Our readers are out and about every weekend and open this newsletter every week. Whether you want to be remembered or fill a calendar of events, there is a spot for you.
Insurance Agencies
Reach homeowners, drivers and families in the age range that buys home, auto and life coverage. Be the agent they already know.
Realtors & Lenders
Get your face in front of locals across Baltimore, Maryland and DC before they ever start searching for an agent.
Banks & Credit Unions
Sponsor a section and become familiar every week. Great for accounts, auto loans and mortgages.
Injury & Family Lawyers
You need them to know your name on the day they need you. Weekly visibility builds that trust.
Auto Dealers & Services
Local drivers who are always on the move. Show up with a seasonal offer or a weekly sponsored spot.
Tourism Boards & DMOs
Put your destination in front of locals who plan day trips and weekends away. 74% of our readers want travel ideas.
City Agencies, Parks & Libraries
Rec and parks, libraries and city programs with lots going on. Fill your events with locals looking for things to do.
Comedy Clubs, Theaters & Venues
Lots of ongoing events? Lock in guaranteed placement so your shows and nights are always in front of locals.
Not on the list?
Restaurant groups, malls, retailers and more. If you serve locals and it fits, we can still work together. Book a call and let's talk.
Where your brand shows up.
Real placements from recent issues. Sponsors are seen at the top, inside the picks readers click, and in the recurring sections they look for every week.
Hey Locals! It's the perfect time to get your HVAC system ready before you turn on the heat for the first time. A quick tune-up now can catch small issues before they become expensive repairs later.
Schedule a tune-up
The new Planet Fitness in Randallstown opens today. The Black Card gets you workouts, massage chairs and you can bring a friend each visit.
Join Today
Your place, your offer and a short note in my voice about why couples should go. Add your address, hours and a special for our readers.
Your link hereGet in front of locals for one event or campaign.
Pick a spot, pay, then fill out a short form with your flyer, link and preferred week. No calls, no back and forth. Every ad goes to the full list on Thursday.
Flyer + Link
Your flyer in the newsletter with a clickable link to your site, tickets or offer. Great for events and grand openings.
Book my spotWrite-Up + Callout
A short feature written in my voice plus a highlighted callout with your link.
Book my spotFeatured Section
Be the Date Spot, Deal or Spot of the Week. A written feature with a photo and link. One business per section each week.
Book my spotSponsored Spotlight
Be the sponsor and the spotlight: headliner of the Somewhere in Maryland section for the edition. Includes a snippet in the subject line, your logo, and a proof to approve before it sends. One sponsor per issue.
Book my spotSpots are limited each week and go first come, first served. All sales are final: ad placements are non-refundable once booked.
Want to be seen week after week?
Four simple ways to partner. Pricing is custom, so the easiest way to start is a quick call.
Sponsor a Guide
Put your brand on one of our top guides: holiday experiences, best date nights, outdoor movies and more. These guides rank on Google and keep driving traffic long after the send date.
See the Fall Fun Guide with a sponsorSponsor a Section
Add your logo to a section readers look for, like Weekend Weather or Cast Your Vote. Run it once a month or every week.
Weekly or Monthly Write-Up
A full write-up sharing what's new and what's happening at your business. Perfect for insurance agents, realtors and local pros who want to be the familiar name.
Share a Campaign
Have a cause, launch or awareness campaign coming up? Get featured in the Spotlight section in front of locals who love to show up. Great for nonprofits and tourism boards too.
Brands that have already found their somewhere.
Hey Lisa! Just wanted to say thank you again for including Raise Nation in your newsletter. We got so many sales from it and truly appreciate it. It really made a difference and we're grateful you thought of us. Looking forward to working together more in the future.
Ready to find your
somewhere?
Reach out and we'll find the right fit for your brand and budget. No package is too big or too small.